Alexander Drake Consulting

Employment

• Consulting Web developer and Online Marketing SpecialistNow

  Alexander Drake Consulting

  Helping small businesses make the most out of the web by setting up cost effective websites and enabling them to get found on the web through search engine optimisation and social media.

• Head of Digital Marketing2012

  NV Interactive

  I manage the digital marketing team where we cover all aspects in the field from online advertising, electronic direct marketing, social media to search engine marketing and search engine optimisation.

• Digital Marketing Manager2011

  BizDeal

  Australasia's first B2B Daily Deal site. Developed the digital marketing strategy for the company and lead the implementation through the launch and running of the business to reach the NZ SME community.

• Digital Marketing Consultant2010

  Ministry of Economic Development

  Designing and managing the electronic direct marketing channels for the brand. Content Management through liaising with various Government departments to gain buy in and get them on board to utilise Business.govt.nz as a means to communicate to SMEs.

• Co founder & Marketing Manager2007 - 2010

  Jobs.co.nz

  I was in charge of making our site the most innovative Jobsite in NZ and a world leader in usability, features and functionality through research and innovation. This is all whilst making sure the ROI on new features etc stacks up. I handled all facets of the online product development life cycle. From idea inception to feasibility and market analysis to development and testing to roll out and ongoing analysis.

Education

• PRINCE22010

  NZ Management

  Prince2 Certified Practitioner, Project Management

• Bachelor of Commerce2004 - 2007

  University of Otago

  Double major in Marketing and Management